E17 Strategic Marketing ManagementINTRODUCTION
Be equipped with relevant knowledge & skills to assist prospective clients strategic analysis, formulation of marketing strategies, implementation & control and all aspects of strategic marketing management.
This is a hands-in seminar drawing examples from case studies, instructor's experience and role-play exercises to simulate real life situations. Focus will be on fundamentals of marketing, strategic analysis, formulation of marketing strategies and its implementation and control.
TOPICS
- Overview of Strategic Marketing Management
- Strategic Analysis (External & Internal)
- Market Growth & Profitability and Portfolio Analysis
- Formulation of Marketing Strategies
- Implementation of Strategies and Control
FEES
Individual Module Fee: S$1,250
Executive Certificate in Business Management (ECBM): S$3,800 (4 modules)
*Course fees are inclusive of course materials, lunches and refreshments.
*Fees paid are non refundable.
