E2 Management Research & AnalysisOBJECTIVES
This workshop will present participants with an approach to consulting based on development and use of processes & techniques relating to the generation of primary data as an integral aspect of strategic organisational decisions and initiatives. Specific approaches like surveys, interviews and other methodologies centred on the use and management of strategic information are examined with insights into the use of available software tools.
TOPICS
- Overview of Management Research
- Research Methodologies & Analytical Techniques
- Statistical Techniques & Software Tools
- Literature Research
- Observation Studies
- In-depth Interviews
- Focus Group Discussions
- Writing and Presenting Research Reports
PAST PARTICIPANTS' FEEDBACK
"The relationship between theory and practice was very good. It provides a very good initial grounding to research and highlight what practitioners do. Well-structured, Informative and Practical. Wide networking opportunities. Ability of lecturers to impart their experience to participants on top of what was required of them. Very good clarity of instruction and tutelage. The practical experience of the lecturers was quite useful. Real-life examples were given and the experiences of the participants from various industries was important. A good refresher on management/market research techniques".
FEES
Individual Module Fee: S$1,250
Graduate Certificate in Management Consultancy (GCMC): S$3,800 (4 modules)
*Course fees are inclusive of course materials, lunches and refreshments.
*Fees paid are non refundable.
